Blanca García Gómez
Exploring how digital transformation reshapes consumer behaviour, communication and society.
Position:
Professor of Marketing and Consumer Behaviour
University of Valladolid
Professor of Marketing and Consumer Behaviour
University of Valladolid
Research Areas:
Digital marketing, consumer behaviour, social media, influencer marketing, health communication and artificial intelligence applied to marketing.
Digital marketing, consumer behaviour, social media, influencer marketing, health communication and artificial intelligence applied to marketing.
About:
Blanca García Gómez is Professor at the University of Valladolid and a specialist in marketing, consumer behaviour and digital transformation. Her research explores the relationship between technology, communication and consumer decision-making, with a particular focus on digital environments, social impact and innovation.
She has received the National Award for Best Doctoral Thesis in Marketing and the Extraordinary Doctorate Award from the University of Valladolid. She is also founder and director of the Chair “Conocimiento e Innovación Caja Rural de Soria”, promoting research, innovation and knowledge transfer initiatives linked to digital transformation and territorial development.
ORCID: 0000-0003-2264-2285